DEVO’s New “What We Do” Interactive Video

DEVO has a released a new interactive video for “What We Do”. There are some marketing lessonsto be learned by watching DEVO work social media. Jump over to Mashable to check the video out. Instructions from their web site: “SPUDS: The wait is over! Here's DEVO's new "What We Do" video! View it repeatedly, explore... Continue Reading →

Composer Heather Fenoughty Offers 51 Marketing Ideas in a Recent Scorecast Post

Heather Fenoughty is a British composer and sound designer for film, television, theatre, and multimedia. She’s also a violinist. Heather just wrote a great post offering marketing ideas for composer over on Scorecast’s site. I recommend you swing by their site and read the post. Links: http://www.scorecastonline.com/ http://www.heather-fenoughty.com/ Heather’s Blog http://twitter.com/hethfen Mark Mosher Electronic Musician,... Continue Reading →

10 Insights for Improving Your Indie Music Artist Web Site

I’ve been working away on new album and a new live show. In preparation for all this I’ve also been hard at work re-designing the entire web experience for my artist web site MarkMosherMusic.com. I redesigned the site from the ground up to introduce new branding, create a more fan-centric experience, and also reduce the... Continue Reading →

New Photo Album and Notes On Social Media and “Home Turf Brand Equity”

I just started publishing pictures into a photo album off of one of my hosted accounts. There are some fun pics of me with gear and wearing swag in different locations. I’ve posted some of these shots on various social media sites in the past and some shots are exclusive to this album. Obviously, there... Continue Reading →

Trent Reznor Talks NIN Business Models with Kevin Rose of DIGG

http://revision3.com/player-v2997If you are interested in “branding” or “promotion” of your music, this “Digg Dialogg” video interview of Nine Inch Nail’s Trent Reznor is must see. In the video, Reznor candidly discusses everything from business models used by NIN to pactical tips for up-and-coming artists. He also talks about the new NIN iPhone App. Via http://twitter.com/Rubuler/status/1474253054... Continue Reading →

MP3TAG – Great Windows Shareware Tool for Editing MP3 Tags

I've begun releasing .mp3 singles for my new album REBOOT. Prior to releasing the songs, I spent a fair amount of time researching the the best way to tag my MP3s. I wanted to add information to the .MP3s so that I could "bind" songs together into a virtual album via the tags, make my... Continue Reading →

Using Flash to publish audio on your web site

I've added another new category to the blog, "Marketing Your Music Online". I'll kick off the first post in this category with a discussion of Flash technology to server audio from a web site. Flash is such a fantastic tool for presenting audio and video on the web. Why? Well because the flash plug-in is... Continue Reading →

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